Reimagining Protein Yoghurt: Tried&True Design’s Anchor Protein+ Revamp

Introducing the fresh new look for Anchor Protein+. With the growing consumer demand for protein products, our team at Tried&True Design was briefed to design new packaging that would dispel the misconception that protein yoghurt isn’t tasty, while effectively communicating the benefits of protein in a distinctive and relevant manner. We developed a ‘circle of flavour’ device to be implemented across all product variants, serving as a navigation