Serrocroce: Lettera7 Designs a Disciplined Identity for a Mountain Agricultural Beer

Serrocroce is a farm brewery in Monteverde, in the Irpinia area of southern Italy, at 740 metres above sea level. It grows its own cereals and hops and oversees every stage of production, from the field to the brewhouse. This is rare in contemporary brewing, and it was the starting point for the brand identity and packaging designed by Lettera7. The Brief The client needed a visual language able to express rigour, solidity and clarity. Two eas