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US BRANDING STUDIO

Pan Del Mar by Armatore a Savoury Anchovy Panettone for Everyday

by Lettera7 ·

Pan del Mar is Armatore's savoury anchovy panettone, made with ingredients from Campania and designed to be enjoyed all year round, also in a panbauletto format. It is a brand-stretching project, created to take Armatore beyond preserved fish towards new products and new markets, without losing its bond with the Amalfi Coast. Giving up seasonality was the first design decision: not a product for special occasions, but an everyday gesture that br

Packaging 2026 Global Packaging

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