Artisans of progress: Olympia de Dietrich and Jamie Quantrill unpack De Dietrich’s brand evolution

Boasting over 300 years of engineering excellence, De Dietrich specialises in providing high-performance solutions for pharmaceutical, chemical, and food industries, with expertise in reaction, mixing, filtration, drying, and thermal separation processes. As a family-owned business, they have maintained their position at the forefront of engineering innovation while preserving their rich heritage, which dates back to their founding when they were among the first companies in France to receive a formal company logo, originally granted by Louis XV (which was later touched by the legendary Raymond Loewy). This slice of history was the focal point for De Dietrich’s comprehensive rebrand, spearheaded by Project Lead & Strategy Director Olympia de Dietrich and Design Director Jamie Quantrill, which sees the evolution of the static horn emblem into a dynamic symbol of innovation and progress, echoing the company’s goals to differentiate from historical B2C activities and transition from a product brand to a unified and distinctive group identity. “With such a deep heritage, historical archives were in no short supply,” Olympia explains, working closely with the Dietrich Association – an organisation dedicated to preserving four centuries of legacy – to analyse historical documents and trace the brand’s evolution meticulously.