Asís and Gold Front combine to create a spirited identity for event management platform Bizzabo

Buenos Aires-based creative studio Asís have created the composed visual identity for event management platform Bizzabo, working in close collaboration with San Francisco’s Gold Front, a ‘category design studio’ responsible for the strategy, creative direction and copywriting. Established to comprehensively manage events, from audiences and data platforms to hybrid digital-physical experiences, Bizzabo have exponentially grown since their formation, now with over 15 locations across the globe and more than 300 employees. With this in mind, it was the combined role of Gold Front and Asís to embody the scale of the company whilst also capturing the personability of the role they play. Manifesting in a spirited combination of type, colour and illustration, Asís’ refreshing identity is led by a playful wordmark; opting for a calligraphically-altered Rebond Grotesque by Extraset as the primary typeface – vibrantly reflecting the friendly personality of Bizzabo, whilst also reckoning the meticulousness and functionality of the typeface. Supporting it is the equally meticulous serif Galaxie Copernicus designed by Chester Jenkins and Kris Sowersby, bringing sincerity and professionalism to the identity. Together, the type pairing carefully translates the dual nature of Bizzabo, reflecting their versatility and the often hybrid format of their practice. This robust typographic system is further bolstered by the illustrations of Giacomo Bagnara and the subsequent burst of vibrancy and energy they instil within the identity. “Giacomo’s illustrations are bright, bold and playful,” Asís’ Francisco Andriani tells us, “a perfect representation of Bizzabo’s brand personality and attitude,” he adds, drawn to the serenity, simplicity and geometry of Giacomo’s style. “I think makes it easily scalable,” Andriani notes, “but very aesthetic and every illustration had a concept behind it,” he concludes, “which made them easy to pair with headlines and have a deeper connection with the brand messaging.”