Holiday reflect on the launch of their studio and the learning curve of running a new business

Alex Bones and Stuart Hall are partners at Holiday; a Lisbon, Toronto and Los Angeles-based studio they founded together at the beginning of 2021. The duo met and ‘fell in friend’ while working together at an agency in London, before jetting off separately to experience agencies around the world. Not feeling content, however, the pair took a leap of faith and set up on their own. They tell us about their first year as Holiday, their complimentary creative backgrounds, and the learning curve of running a business together. PT: Congrats on the launch of the studio! How have you both found the journey so far? AB: Honestly? Smooth, but also rollercoaster-like, everything moves fast, significant change sweeps into view quickly and some of the corners I thought we could take with ease have had a little more g-force than imagined.