Badal Patel on running a business, work-life balance and finding inspiration in her upbringing

Badal Patel is an independent creative director, designer and ‘occasional photographer’ with a vibrant portfolio of brand, print, packaging and digital work for a wide range of clients; from a Bangladeshi restaurant in Jersey City to a cosmetics company that celebrates the rich culture of South Asia. Having featured a handful of her projects over the last few years, we thought it was about time for a catch-up about her background, process and everything in between. EM: Hey Badal, how are you doing? BP: Hi Elliott! I’m doing pretty well. I’ve been lucky enough to work remotely and nomad around California this year so it’s been a really great experience so far.