Barcelonian studio Clase on how they've prospered in our fast-paced world for more than two decades

Established at the turn of the century by Claret Serrahima, Clase is a Barcelona-based design and communication studio that applies more than 30 years of experience and cultural character to the commercial world. We had a conversation with the studio to learn more about their work and how they’ve managed to stand the test of time. EM: What’s been the key to the studio lasting for more than two decades? C: The leading figure of Claret Serrahima, the founder of the studio, has been essential. He is one of the first Spanish modern designers, a pioneer. After founding a big agency in the late 70s and getting tired of it in the late 90s, he decided to open a smaller, culture-related studio where he could work at a lower speed and with better attention to detail. In that sense, our way of working is very influenced by this legacy. To question everything, to believe in quality over quantity, to have a cultural background and to always apply common sense. All these attitudes are an essential part of Clase. The addition of two new senior partners in the early 2000s (Daniel Ayuso as Creative Director and Sandra Parcet as Executive Manager) combined with a regular rotation of younger designers are also an important ingredient of this recipe.