Wedge’s identity for AUPALE combines the beauty of the extreme Canadian north with glacial chemistry

Montreal-based design studio Wedge, renowned for their forever growing expertise in the world of memorable drink identities, have done it again with their work for AUPALE VODKA; a Canadian distillery priding themselves on their quality, purity and chemistry. Under the influence of the striking natural world, they find themselves surrounded by in the extreme Canadian North, both illuminated by the Northern Lights and framed by the glacial landscape, AUPALE’s corresponding identity finds harmony between its visceral foundations and the studious underpinnings of its construction. From it’s recycled green cap whose colour nods to that of the Aurora Borealis, to the bespoke bottle inspired by the mid-20th-Century Finish glass masters that reflects the raw, glacial environment of its distillation, every element of Wedge’s design has a distinct rationale and reasoning that corresponds with AUPALE’s story. “We fell conceptually inspired by this ‘exchange of natural forces’, and put pen to paper, sketching various shapes,” Wedge recall, “our main constraint was to respect a client must-have: a classic Bordeaux base shape.” Embracing the archetype Bordeaux form and reworking its base from a sketch originally drawn from Wedge’s Design Director Justin Lortie, the bottle design simply fell in place effortlessly. “In fact there were more iterations of materials such as the metallic tin wrapping and ensuring the proper hue,” Wedge add, “not too green, not too flashy, just right!”