Campbell Hay collaborate with The Art of Ping Pong on a series of dynamic, typographic tables

London-based brand consultancy Campbell Hay has teamed up with The Art of Ping Pong, a British table tennis initiative that celebrates the sport and raises money for good causes at the same time. Initiated for London’s Islington Square, the result of the collaboration is eight unique tables, directed under the theme of ‘opposing states.’ In discussion with Design Lead Wai Ming Ng, he remarks that the chosen theme came to mind very naturally, recalling the conversations had within the studio about the fact an opponent is unavoidable in ping pong, as well as the notion of expressing signature moves. “It just made sense,” Ng tells us, “and the idea of opposing states then could be applied to broader themes related to the game and it opened up possibilities for the creative,” diving head-first into research concerning specific moves, and actions that can counter them. Seeking to abstractly express these ideas of opposition, movement and action, Ng explains how the peculiar form of the ping pong table became a beautiful blank canvas to work upon, recalling the lack of creative restrictions granted to them in the design process. “This gave us a lot of freedom to really explore and push the designs as far as we wanted,” he explains, “it was a really fun and exciting project to work on.”