Superior Type on the business of type design and how to stand out from the “flood of new fonts”
Superior Type is home to an eclectic catalogue of typefaces representative of founder Vojtěch Říha’s evolution as a typographer since starting the foundry during his studies in 2008. Having run the Prague-based company for over a decade since then, working on both retail and custom releases, we caught up with him to find out about the business side of type design, how long it takes to finish a typeface and more. EM: Hi Vojtěch, how are you? VR: Hi Elliott, I’m more than good at how crazy this year is.
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