Cari Sekendur on the perks of unconventional backgrounds, launching Butter Studio, and working globally

For many creatives, the career path into branding and graphic design isn’t as straightforward as the BA to CD pipeline. However, thanks to the broad and varied insights these routes bring to design, the industry is all the better for it. This is particularly true for Butter Studio’s Founder & Creative Director Cari Sekendur, who recounts her own journey into the industry, and how it has shaped her practice. As founder of the brand identity and digital design studio, she revisits the path that led her to starting the company, how sport has played a vital role in both her life and work, and why the industry needs greater diversity in leadership roles. PT: Hi Cari! How are you? CS: I’m great, Poppy. Thanks for having me!