The Edit: five projects including Arauna Studio’s identity that’s reclaiming Barcelona’s pavements
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Since 1906, ‘Panots’ have been the typical paving stones used for Barcelona’s pavements, serving as an (unspoken) signal for pedestrian areas. Under Barcelona’s tactical urbanism practices, which involve rapidly and inexpensively shifting street functions to adapt to new circumstances, the City Council is redefining the way people inhabit the city. Using the original ‘panot’ designs as a starting point, Barcelona-based Arauna Studio have created a flexible graphic system for applying paint to asphalt quickly and inexpensively, designating certain areas within the city as off-limits to vehicles. This system allows citizens to reclaim urban space while adding a more warm and human touch to a material that can often feel cold and impersonal. The graphic system is open-source and can be adapted in terms of colour, scale, figuration or abstraction to match the original ‘panot’ design, among other factors. The Vaillant family, proprietors of Les Grandes Vignes, have been using organic and biodynamic wine-making practices since the 17th century. To capture this avant-garde spirit, London-based design studio Gunter Piekarski developed unique label designs for their wine portfolio. Each label features a typographic arrow from Polish type foundry Threedotstype, based on a grid of the terroir that surrounds the chai. Pointing in its own direction, each arrow represents the way the vineyards are spread across the estate, with the colour corresponding to the type of wine: green for white, blue for sparkling, and red for…you guessed it, red.
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.