Renowned Studio’s technical identity for SLR Consulting is guaranteed to stand the test of time

For nearly 30 years, SLR Consulting has supported organisations in navigating towards greater sustainability, advising them at every point of their project life cycle. They’re one of the world’s leading sustainability consultancies, having grown from humble beginnings in the UK to over 3,000 staff in 125 countries around the world. At a pivotal point in their journey, it was time to rediscover who they are and build an identity to match. They were aided by London-based branding agency Renowned, who sought to reinvent SLR’s image. They started off by working closely with the global team to understand how they can represent them authentically, while further cementing their leading status. This arrives in the form of a new visual direction, tailored around the core idea of ‘Making Sustainability Happen.’ The team constructed the new logomark around three core ideas of the business: the bloom, which represents nature; the arrow, embodying innovation; and the octagon, which refers to the company’s technical prowess. Meanwhile, the logo’s typography was tweaked carefully to work with the new symbol.