Hey, good looking: 6 standout identities that prove that beauty brands have never looked so good

With the explosion of the skincare and makeup industries, accompanied by the current wave of ethically conscious consumers, design studios and agencies have had to step up their game: identities, now, must cut through the noise, while also distilling the essence of a brand. We’ve highlighted a few of our favourite identities that not only elevate the bathroom shelf, but showcase how brands are rising to meet the considerations and demands of consumers: from the concept-driven approach of newkid’s time-sensitive identity for 1HOUR-AFTER, to the robust and purposeful look of military-tested and sustainably produced grooming brand Bravo Sierra. Bravo Sierra by Dothings Soft Services by Decade