Clairoux Studio’s identity for Acquiso captures the company’s expansive business with clarity

Located in Canada, Acquiso specialises in assisting businesses in the construction, transport, manufacturing, and snow-removal fields with the acquisition of commercial equipment. They combine the benefits of an online dealership and financing brokerage service to offer a diverse inventory of new and used equipment, along with favourable financing options. To mark its launch, Acquiso collaborated with Montréal-based designer and art director Philippe Clairoux – Founder of Clairoux Studio – who created a bright, timeless and type-forward identity, designed to reflect the expertise and simplicity that the company brings to the industry. Chosen for its links to the construction, transportation, and manufacturing sector, a vibrant orange is not only the focal point of the colour palette, but the identity itself. This, notes Clairoux, is paired with a deep and dark blue-green that “fosters confidence for an innovative start-up making its mark in the industry.”