From an Instagram account, a slew of custom typefaces, to an experimental foundry: meet T72T

One thing leads to another at T72T. At the experimental type foundry – founded by Sam Dallyn and Sara Lundqvist as a natural extension of their design studio Lundqvist & Dallyn – typefaces are born from freewheeling experiments, commercial projects that needed a bespoke touch, and even a “few letters from a logo” from a scrapped project that later led to a full character set. Almost always constructed based on a grid, T72T’s typefaces have a decidedly futuristic tone – all sharp edges and dramatic curves – which seem like they’d feel just as striking a few decades from now, as they do today. To trace the steps that led them to T72T, we spoke to Dallyn about the project’s humble beginnings as an Instagram account, peeled back the layers of its journey, and learned how a simple rule of creating glyphs that excite them gets things going at the foundry. RB: Hello Sam! How has this month been treating you? SD: We’ve been enjoying the wet weather, and workwise, we have just finished two projects – custom typefaces for a ballet and a sports brand. We’re currently working with a new photographer and creating a typeface which animates on interaction.