Home and away: 8 identities for tourism brands and holiday spots that will give you the travel bug

The concept of escapism through the act of travel takes many forms, and can mean different things to different people. For instance, those who spend their daily lives engulfed in the hustle and bustle of a city might find a sense of peace and solace in the serene quietude of a secluded cabin in the countryside. On the other hand, someone living in comparatively quieter locales might find a refreshing change of pace and a surge of energy in the always-on-the-move environment of a booming metropolis. The thrill of exploring new places, experiencing different cultures, and breaking away from the monotony of everyday life can be truly exhilarating. In this curated selection of projects, we have strived to identify and highlight those unique identities that perfectly encapsulate this sense of wanderlust. We have aimed to include a comprehensive range of elements that make up the travelling experience – from the luggage that carries your essentials, to the passport that serves as your gateway to new experiences. Bolimówek by Tinge Northern Escape by Alex Toohey