Cradled in parentheses, In-Col Studio’s identity puts the focus on Weekly Tales’ storytelling

The realm of online news, to describe it in the mildest of terms, is a hive of buzzwords, rampant sensationalism, and unpredictable chaos. In a space often-dedicated to hyperbole and magnifying the extremes, finding nuance and authenticity is akin to looking for an oasis in a desert. Weekly Tales, a renowned digital editorial platform, has always been dedicated to spotlighting engaging and truthful tales in a slower and more considered manner – delving deep into the stories of individuals and locales. Their commitment to documenting the subtleties of people and places, be it through explorations of important social movements or detailed investigations into local histories, has garnered much interest and admiration. In-Col Studio has been a trusted partner of Weekly Tales for nearly half a decade, through which time the website has been updated twice. With this deep-rooted bond, the team was entrusted not only with the revitalisation of the Weekly Tales brand, but also with the exciting challenge of reinventing the digital space itself. This was a crucial step for Weekly Tales, as they began to expand their scope beyond traditional editorial content, embracing diverse forms of storytelling, including photo book publishing and documentary filmmaking.