The Edit: five projects including Otherway’s colour-blocked brand for Farm Shop’s bountiful produce

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Otherway, a London and San Francisco-based studio, has joined forces with global art powerhouse Hauser & Wirth’s retail and hospitality team, Artfarm, to shape the brand for a shop “full of farmers, growers and makers.” The Farm Shop – based in the art gallery’s sprawling Durslade Farm complex in Somerset, which now also has a physical store in Mayfair, London – champions local entrepreneurs and promotes products crafted with ingredients harvested from their own farm and adjacent fields. The brand embraces simplicity and quality, with design decisions allowing form to follow function. The unique branding and packaging, characterised by a bold and enticing use of colour, pattern and type, has become a symbol for the brand, even being used to wrap the Mayfair store before its opening. Meanwhile, the digital output of the brand highlights the community involved in creating the products, placing product and provenance at the centre of the experience. Raquel Pinto Studio, an international, multi-disciplinary practice, has crafted a distinct identity for A (Plus). Working at the intersection of digital and analogue, this New York-based media lab is revolutionising consumer experiences across diverse industries with cutting-edge technology and data-driven design, combining aspects of a venture fund and design studio. Its identity, anchored by parentheses, is a deliberate embodiment of the company’s ethos of inclusiveness. The striking logo is versatile, adeptly spotlighting the various elements that make up A (Plus), such as clients, team members, experience, ideas, and a whole lot of heart. Meanwhile, the sleek and minimalist black-and-white colour scheme further enables the identity to be seamlessly associated with a wide range of elements.