Fabrizio Morra on whimsical design, creative evolution, and always keeping that magic alive

For Fabrizio Morra, the secret to standout work lies in embracing the wonderfully absurd. The freelance creative has built a reputation for whimsical, surreal design that refuses to take itself too seriously – an approach that has seen him collaborate with award-winning agencies like Snask, &Walsh and Koto over his nine-year career. From his early days as an editorial illustrator to his current role as a sought-after art director and brand designer, Morra has consistently championed the power of optimism and playfulness in professional practice. Whether he’s crafting national campaigns for Brooklyn Brewery through his Egg Doodle project or developing brand identities that make people smile, his work reflects a simple philosophy: creativity should bring joy to both maker and audience. As he looks to 2025 and beyond, Morra is eager to push beyond digital boundaries, seeking more tangible, hands-on projects that bridge the gap between conceptual thinking and real-world interaction. PT: Hey Fabrizio! How’s this year treating you so far? FM: Hey! Apart from the insane heat wave sweeping through Europe right now, which makes clicking buttons on a device the last thing you want to do, everything else is good. 2025 has started off really well for me, with many new leads and a great window of opportunity for growth.