Forget your tax woes: Kallan & Co’s vibrant identity for Taxfix elevates the brand’s expertise

Since its establishment in 2017, tax return app Taxfix has gone from strength to strength, with an increased market presence and reputation as an industry leader. Following its synergies with Steuerbot, a rival tax app that Taxfix recently acquired, it has undergone a brand evolution to solidify its position in the market. The primary challenge for global design studio Kallan & Co, who were invited to tackle the rebrand, was to establish Taxfix as an ambitious leader and create a brand that effectively communicates its mission to both existing and potential customers and employees, and in the process, to expand Taxfix’s user-friendly financial tools beyond taxes, and to become a reliable companion through various stages of the customer’s financial journey. “Beyond the look and feel of the brand, we clarified a core strategic idea ‘Fix Finance for All,’” Lead Strategist & Head of Brand Strategy Luca Picardi tells us. This guiding mission permeates every aspect of the Taxfix brand, including its visual, verbal, and experiential language. Moreover, according to Picardi, this helped to identify a unique creative space for the brand to play in, “where the energetic and emotional feeling of customer confidence is uniquely balanced with the deep financial expertise of Taxfix as a company.”