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US BRANDING STUDIO

From seedling to shoot: Carl Rain reveals how Rain Foundry and its typefaces are taking root

by Rain Foundry ·

Featuring beautiful illustrations by Taieri Eve with an almost frosted glass texture, the Rain Foundry website is unlike anything else – it shuns the monochrome ‘flatness’ sometimes associated with the industry in favour of something delicate and emotive. Its approach is unconventional, much like the story of the foundry itself. Having pivoted away from web development, the developer turned type designer, Carl Rain, chats with us about his transition into the world of type, and how the process of launching his own foundry unfolded. From typeface inspiration to visions of the future, Rain gives us insight into the inner workings of the New South Wales-based practice. PT: Hello Carl, how are you? CR: I’m quite good, things are falling into place for me.

Tech 2024 The Brand Identity Advertising Business Card Digital Identity Illustration Motion Poster Print Wordmark Art & Design Black Blue Brown Cream Orange Pink Purple Editorial Elegant Minimalist Uncoated Paper Sans Serif Serif

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