You’ve got to be joking: 6 identities that are having a right laugh, from Dark Igloo and more

Ah, humour, that elusive beast. It can be a funny old thing, especially when it comes to branding. When done right, it can transform a brand’s world into something resonant and memorable, but the design team – from strategists and copywriters to designers – must know how to harness it in the right quantities, and direct it accurately to the target audience. Nother Studio, for example, goes with a light and playful illustration-forward approach in their brand for vinvinvin, in stark contrast to UnitedUs’ bold and tongue-in-cheek copy for Brompton House. We’ve compiled some projects where humour is a key selling point of a brand. Let us know if they hit the mark or missed the punchline. Brompton House by UnitedUs Thick Pickle by Study Hall