From start-up design studio to global reach: DD LONDON celebrates 10 years of luxury branding

What began as a start-up studio, two friends shaping ideas around a dining table, has since evolved into a globally recognised brand consultancy defining luxury across the real estate, hospitality and lifestyle sectors. As DD LONDON celebrates its 10th anniversary, Co-founders Dominic Evans and Duncan Alexander reflect on a decade of crafting brands with lasting impact – from Nobu Residences to Fabergé, and their work with The Private Office: Real Estate. Their approach remains refreshingly personal in an industry often dominated by scale: working with and alongside clients rather than simply for them, building partnerships that transcend traditional agency relationships. With a focus on storytelling, strategic insight and emotional intelligence, DD LONDON has carved out a distinctive position in the luxury market, creating brands that don’t just look exceptional but mean something deeper to the audiences they serve. TBI: Hey Dominic and Duncan, how are you both doing? DE: We’re doing really well, thank you. It’s been a big year for us, celebrating a decade of DD London, marking that milestone with a refreshed website and brand, and taking a rare moment to reflect on the journey so far. It’s not something we often do when we’re deep in the work, but looking back has made us appreciate the patterns, the pivots, and the points of pride that have shaped the studio.