How&How brand “future of zero carbon concrete” Biozeroc with engaging architectural forms

The concrete industry is one of the biggest producers of carbon dioxide in the world (producing between 4-8% of total global CO2 emissions), second only to water. Because of this, reducing cement-related carbon emissions deserves to be brought to the front of the climate conversation. Thankfully, UK startup Biozeroc is putting in the work, and their team of scientists and engineers are developing a zero-carbon alternative as the first priority – with other materials to follow in the future. They called in the help of global branding agency How&How to develop an appropriate brand image for the company. It was important to not sway into a direction that is too friendly or overfamiliar. At the same time, they didn’t want the company’s materials to appear experimental or unscalable. How&How therefore aimed to communicate Biozeroc as ‘more than just concrete,’ with an identity centred around the idea of ‘House of Hard Things.’ “The space we landed on for the overall feel of the Biozeroc brand was somewhere between cutting edge science and modernism,” Design Director Luke Scott explains. Positioned as the construction industry’s “new source of solid,” – think bricks, panels and blocks – Biozeroc has dual audiences. One one hand, they work with architects and developers. On the other, material scientists. Because of this, Scott tells us, it was important to have a colour palette and wider visual language that felt at home in both worlds. “So I guess you could say the palette is a mash up of Le Corbusier’s Polychromy and a science lab,” he adds.