With a website refresh, Studio Vedèt pulls back the curtains on a new phase of its design journey

A few things led Valentina Ciuffi to founding her Milan-based design practice, Studio Vedèt. At first, there was her background as a design journalist, which drew her to the world of architecture and interior design – disciplines that left a deep impression on her career. Journalism, and an interest in semiotics, gently guided her to graphic design. Since then, through Studio Vedèt – which she set up in 2016 – Ciuffi has engaged with a range of clients and companies, widening her creative horizons all while slowly growing her small team. Her interest and passion for those two creative disciplines that kicked off her career can still be felt in her work. In 2018, along with Joseph Grima, she launched Alcova, a fair that celebrates collectable designs by emerging designers. With its intimate format, it presents an interesting contrast to more commercial fairs such as the Salone del Mobile, which takes over Milan every summer. Along with curating Alcova, Studio Vedèt has shaped the fair’s identity, tweaking it each year, including the refreshed look for its seventh edition next month. Before Ciuffi gets pulled into the pulsating activity that surrounds the fair, we caught up with her to discuss why architecture and interior design have provided an endless stream of inspiration, the studio’s relationship with Milan, and how a video on the homepage of their new website is a fitting analogy for the energy of her team. RB: Hello, Valentina! How are things at Studio Vedèt?