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US BRANDING STUDIO

How Otherwhere Collective brought Super Genius Society’s joyfully radical education system to life

by Otherwhere Collective ·

Sparking conversations and critical thinking are more vital than ever for children, particularly when faced with targeted algorithms, content designed to provoke, and abundant AI-generated text and imagery. And let’s not get started on how, in the US, creative programs are being cut from schools, book bans are on the rise, and disinformation spreads faster than truth… Driven by a love of learning and seeing it as a joyful, radical act, the family-founded project Super Genius Society (SGS) is, in the founding team’s words, “positively rebellious.” Their goal is to make the humanities – often undervalued in education systems – accessible through playful design and tactile products, the look of which was devised by Otherwhere Collective. “At its core,” Creative Director Andrew Bellamy explains, “Super Genius Society is a creative education studio. It produces card decks, guides, and games that make subjects like music, philosophy, literature, and history feel alive, accessible, and deeply human.”

Packaging 2025 The Brand Identity Book Custom Typeface Identity Illustration Motion Print Wordmark Education Black Green Orange Pink White Yellow Cartoon Colourful Playful Shapes Coated Paper Metal Uncoated Paper Handwritten Monospace Sans Serif

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