The Edit: five new projects including Other Echo by Faith Studio and studio_ink_work

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Based out of Amsterdam, Other Echo is a digital learning platform for established and aspiring electronic music producers; offering a wide range of interactive courses, workshops and mentorships from experienced trainers all around the world. Its visual identity is the result of a collaboration between Glasgow’s Faith Studio and Amsterdam’s studio_ink_work. Embracing the idea of Other Echo being a facilitator for learning, the duo devised a straightforward yet energetic graphic system of geometric shapes that move and combine in a multitude of outcomes to represent the platform’s range of courses. “Every shape within the modular system has been carefully crafted to convey a particular detail about each course on offer,” Faith Studio’s Creative Director Martin Duff reveals, “whether that be the course type, the course skill level or the course group size.” The system prospers in its innate simplicity, with CoType Foundry’s sans serif Aeonik adding a subtle technical edge. “We opted to use Aeonik as the ‘structural workhorse’ of the brand,” Duff adds, with its ‘mechanical details’ complimenting “the linear grid-based system the brand is built upon.” Founded and designed by Shanghai-based influencer Jessie Shao Zhuzi, TIPTOE&ROLL is “an everyday apparel brand made by women for women.” Aiming to be confident and strong, Beijing and Toronto-based design practice Meat Studio found inspiration in graphic ephemera from a variety of social movements and protests; and a result, developed a custom condensed sans serif for the brand’s wordmark. Sophisticated yet aggressive and relevant yet timeless, the typeface is a bold protest against stereotypes of feminine brands.