The Edit: five new projects including Figment by Foreign Policy

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Singapore-based design studio Foreign Policy have delivered a refreshingly dainty and ephemerally-driven identity for Singaporean property purveyor Figment; reflecting the care and luscious finish of the homes they provide. Inspired by the unique rooftops found across the city, Foreign Policy have reflected a unique character across an iterative and expandable wordmark and brand collateral – a personality also conveyed in the studio’s local approach to the brand experience. Working with local makers, Foreign Policy produced a number of bespoke kits curated for those making a Figment house their home; including a Nespresso pod holder and handsoap. Subscription-accessible independent font library Specimen has the objective to make quality and contemporary typefaces approachable and attainable – appealing to all budgets under the sun. Utilising Swiss Typeface’s Circular B, Parisian graphic designer Léo Maubert looked to design a cohesive and graphically reserved identity and website, producing a brand that supports the magnificent typefaces it provides rather than detracting the attention from them. Not without charm, however, the wordmark carries different character widths – encouraging a subtle dynamism alongside a yellow feature colour.