The Edit: five new projects including Love Can by Marx Design
Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Love Can is a collaboration between Melbourne-based soft drink maker Strangelove Sodas and Sydney-based distillery Poor Toms. It arrives in three variants, Gin & Tonic, Vodka Yuzu Soda and Spritz, with packaging designed by Auckland-based agency Marx Design. The packaging and surrounding visual language embrace the idea that chaos is beautiful. Each flavour is expressed through a playful typographic lockup and a change of colour, while the logo remains the anchor at the top of each can. Workplace from Facebook takes familiar features from its parent platform and reinterprets them for the work environment. There are currently more than 3 million paid Workplace users, with the platform being used by over 30,000 organisations worldwide including Starbucks, Save the Children and Spotify. London-based studio North was approached to create the identity for the platform. The design solution aims for a level of functional simplicity capable of supporting the platform’s potential growth. The symbol is intended to be simple and memorable enough to be drawn by hand, as well as sit comfortably alongside those of other leading social platforms.
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