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US BRANDING STUDIO

LogoArchive examines the legacy of corporate symbol design in collaboration with BankerWessel

by Richard Baird ·

LogoArchive is a study of form and language in logo design by London-based designer and writer Richard Baird. Following on from collaborations with Canada Modern and Logo Books, its third ExtraIssue arrives courtesy of BankerWessel, a Swedish studio whose work carries the spirit of mid-century logo design into the future. The booklet examines the legacy of corporate symbol design by bringing together logos of the past, created by design studios for design studios, with present-day marks designed by BankerWessel. The ExtraIssue has been printed by WithPrint on three different paper stocks from Fedrigoni using five passes of white and is stitched with white staples. It is available with two cover options, representing the theme of past and present. Richard Baird

Culture 2020 The Brand Identity Print Sans Serif Black Blue Orange White Art & Design

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