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US BRANDING STUDIO

The Edit: five new projects including MK Gallery by Mark El-khatib

by Mark El-khatib ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. The MK Gallery brings an international programme of exhibitions and events to Milton Keynes, a large town north-west of London. In 2019 they re-opened with a newly extended building, designed by 6a architects, offering a larger gallery space, a new auditorium for events, performances and film screenings, a café and a dedicated learning studio. Alongside the re-opening, London-based designer Mark El-khatib was commissioned to rebrand the Gallery to help to raise awareness of the programme within the local community. Drawing on the inherent graphic history of Milton Keynes, his solution brings out the natural geometry of the letters ‘M’ and ‘K’, pairing them together into a simple graphic mark. The combination of the logo, Commercial Type’s Graphik, and an expansive colour palette, forms the basis of a flexible and playful visual language. AG Design Agency created the visual identity and promotional campaign for Pandemic Architecture, an international ideas competition by Archisearch and Design Ambassador. The competition is an open dialogue, looking for ideas from the architecture and design industries on the future of living, working and travelling as the world faces ongoing health threats. More details about entering the competition can be found here: designboom.

Fashion 2020 The Brand Identity The Edit Bag Bottle Box Folder Identity Label Logo Packaging Print Wall Wordmark Architecture Art & Design Event Film Gallery Hotel Production Television Black Blue Brown Green Orange Pink Purple White Yellow Edgy Elegant Geometric Linework Repetition Shapes Sans Serif Serif Condensed Experimental

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