The Edit: five new projects including Sound by Redscout

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Considered a pioneer upon its launch in 2015, Sound is a ‘sparkling water for all the senses’ infused with organic tea, botanicals and fruit extracts. More than half a decade later, despite its strong start, the brand had developed into a niche player within an innovation-hungry, crowded market; leading its founders to turn towards New York-based brand innovation consultancy Redscout for a reinvented identity and packaging system. Redscout’s solution embraces Sound’s name and origin story, revolving around a graphic system of colourful waves to represent not just a harmonic relationship between body, mind and motion, but also the care-free spirit of the product itself. Intelligently doubling up as an ‘S’ motif, the waves bring a distinctly vintage feel to the packaging alongside bright flavour-based colours that contrast elegantly with the friendly choice of Colophon Foundry’s Raisonné. “It’s distinct, rounded letterforms enable it to stand on its own and speak to Sound’s joyous brand personality,” Redscout add. The rebrand certainly seems to have paid off, with stockists on the US’ West Coast going from 5 to 500 since its launch. Based in Glasgow, Friends of Wilson produce design-led acoustic wall panels, hanging screens, room dividers and artwork in an attempt to blend functionality and creativity for the ever-changing requirements of the modern workspace. Fellow Glaswegians Everything Will Be Fine, a graphic design studio founded by Kerr Vernon, developed the foundations of FOW’s visual identity around the typeface SM Maxeville from Dutch type foundry Soft Machine. Embracing its distinctive stencil construction in reference to the die-cuts found in many of FOW’s products, the identity combines a straightforward approach to layout with a harmonious balance between soft and bold colour.