It’s impossible to walk by Ké Gusto without stopping for a gelato, thanks to Carla Palette’s identity

There’s a new spot in town for gelato and coffee connoisseurs in Berlin. Ké Gusto? Gelato Cafe offers a taste of Sicily with its traditional ice cream, churned to perfection. The name – which translates to ‘Which flavour?’ and sets the tone for the brand – became a point of inspiration for designer Carla Palette as she set out to craft the identity, which she eventually underpinned with the use of a bold, unmissable wordmark. “Choosing typography over a graphic symbol is intentional, as it offers a more impactful and timeless way of conveying the visual message encapsulating our brand’s Italian essence,” shares Palette. “This decision is rooted in the belief that typography not only avoids rapid dating, but also carries a deeper and more enduring visual significance, aligning perfectly with our brand narrative.” The sense of balance in the wordmark was achieved with a bit of tweaking, as it involved an amalgamation of distinct typefaces, interwoven to ensure a seamless harmony across the letterforms. Palette deliberately extended certain letters, particularly the ‘O’ and the ‘G,’ to not only add a contemporary twist to the traditional Italian typographic style, but also heighten the visual impact. In fact, this tension between tradition and modernity became a running theme throughout the creative process.