Keeping candid, staying scrappy, and finding clarity through gaming: introducing For Good Measure

Meet Sean Danz and Kevin Chao, the founding pair of independent Brooklyn-based design studio For Good Measure. Long-term pals, the duo have grown side by side – from high school to business owners – with their robust foundational connection equipping them to navigate any tempest. Renowned for their intentionally less-than-polished approach, For Good Measure’s creative ventures are steeped in sincerity, humanity, and wit, mirroring the personalities and passions of their clients. As such, they’ve made significant contributions to their local NYC communities through projects, which they discuss here, such as launching a merch line to uplift Chinatown businesses, contributing to the legendary NYC Asian goods store Pearl River Mart Foods, and branding a film production studio committed to amplifying the voices of underrepresented demographics. PT: Hi Kevin and Sean! How are you both? KC: Fantastic.