Mark Martin on how constant curiosity and evolution have helped Rabbithole become a better studio

Based in Leeds and Glasgow, Rabbithole is a creative studio specialising in brand strategy, identity and web design. Founded by Mark Martin and Tim Dee, the pair’s unwavering curiosity and openness have ensured a steady stream of work has entered the studio. Now with a small yet robust team, and an enviable list of clients on record, we’d say the studio are in a good and happy place. To find out more about how they got there, we spoke to Co-founder Mark about his favourite projects, working remotely and the growth of the 14+-year-old practice. PT: Hey Mark! How’s 2022 been treating you so far? MM: 2022 has been a rollercoaster. We’ve won some great projects and have done well financially, but it’s come at a cost. Some team members have worked long, unsustainable hours to keep up with the deadlines, with work regularly spilling over into evenings and weekends. It’s a reminder that success isn’t just about winning pitches and exceeding financial targets; it’s about achieving a healthy work-life balance and avoiding burnout. Our aim for 2023 is to achieve the same level of success as 2022, but with far fewer hours. Perhaps by transitioning to six-hour days or four-day weeks.