The Edit: five projects including Pano’s pared-back identity and packaging for collagen brand SANA

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Premium collagen brand SANA Amsterdam invited award-winning brand and packaging design studio Pano to create a fresh and science-oriented identity for their consumable collagen range. In a constant effort to be as sustainable as possible, both powder and liquid collagen are mainly derived from fish in the icy Norwegian sea. With this in mind, the Greek studio devised a look that aims to appeal to the target audience as a new, tastier way to ‘freeze time.’ The minimalist, almost sterile, visual language utilises clean lines and a crisp white background, recalling the freezing snow and ice of Norway. This pared-back look highlights the shimmering foil of the logo and hero icons – the shapes of which draw inspiration from the collagen molecular structure. The embossing on the bottle labels and gradual debossing on the packages was incorporated to imitate disappearing wrinkles. From Telsha Anderson’s boutique T.A. New York, a small Black-owned concept store that opened during the pandemic, comes its first printed catalogue. Showcasing a highly curated selection from three seasons, the publication also features several interviews and an archive of all clothing items ever featured within the store’s walls. For such a new brand, it was key for designer Madeline Montoya to develop the visual language whilst giving the brand the flexibility and room to grow. The New York-based designer expanded the existing brand language with clear type, colour, and image treatments – conveying the colourful, high-energy spirit of the founder and the clothing within the busy pages of the catalogue. With a confident typographic pairing, and equally strong use of colour, Montoya’s definitive look gives the brand the space and assuredness to feel culturally significant.