“Never limit yourself.” Chloe Woo on working with blue chip entertainment brands and industry giants
Some of our favourite forms of entertainment wouldn’t exist without the creative minds who bring them to life. HBO, Apple, Riot Games – designer and art director Chloe Woo has brought her design expertise to projects with these industry giants, and kindly chats to us about her experiences of working in the entertainment industry. Here, she outlines her journey into this field, a path well-suited to her skills, and reveals how coffee, music, and cat videos help fuel her creativity. PT: Hi, Chloe! How’s everything going? CW: Everything’s going great, thanks for asking. I’m really excited to have the opportunity to interview with TBI – I’ve been a fan for quite some time!
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.