OKTO combine custom type, tech and 3D in their composed identity for insurtech brand Insurely

With the intention of making insurance as open, accessible and understandable as possible, Stockholm’s insurtech company Insurely are looking to make a splash in the finance industry; shifting from their prior B2C service towards a direct B2B structure. Working with banks and insurance companies to better develop the technology behind their online offerings. Mirroring the importance placed on clarity and transparency within the company, as well as their digital expertise, Stockholm-based branding agency OKTO have developed Insurely’s tech-savvy identity and brand strategy; crafting a comprehensive visual system alongside their tone of voice, messaging, bespoke 3D artwork and custom typography. All of which is led by the inclusion of playful geometric shapes. “Insurely develop solutions for the insurance industry and the focus is on simplifying a world that is quite complex and intimidating,” Design Director Richard Hedberg tells us, “so in line with that, the base concept of the brand shapes was to take numerals and operators and simplify them,” he adds. Taking a subject that is fundamentally mathematical and turning it into something fun, peculiar and organic, without being overtly silly in their application.