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US BRANDING STUDIO

On the hunt for sublime sans serifs? Here are five more top picks from our features archive

by Independent Studio ·

A strong typographic system is essential for any brand identity, as it anchors the brand’s personality and serves as a key pillar of communication. Among the various styles, sans serifs, in particular, are celebrated for their clean lines and modern aesthetic, making them an ideal choice for both digital and print applications where clarity and simplicity are crucial. In the many identities we’ve featured, a handful of studio-favourite typefaces have emerged, consistently standing out across various industries and applications. Have you noticed them as well? To make it easier for you, we’ve curated a shortlist of the most beloved sans serif typefaces that have continuously captured attention and delivered exceptional results. Here are entries six to ten. When developing Neue Montreal, Pangram Pangram’s Mathieu Desjardins took cues from the city’s vibrant design culture, resulting in a durable, timeless, and versatile grotesque font “with the spirit of a display font.” It’s also making waves in the global design scene, featuring prominently in many of our highlighted projects. For instance, it serves as a straightforward and assured wordmark in The Phoney Club’s work for the personal care brand, Ajen. Meanwhile, in the rigorous, generative identity system crafted by ANTI for Forskningsrådet, its neutral character offers a solid base for the expansive system of Dubins path-based icons within the identity.

Fashion 2025 The Brand Identity Advertising Box Brand Guidelines Identity Packaging Print Wordmark Beauty Music Property Sex Sport Black Green Red White Minimalist Modular Gradient Cardboard Uncoated Paper Sans Serif Experimental Extended

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