Manyone shapes Kolding School of Design’s journey from educational institution to creative powerhouse

Perched at a pivotal moment in its institutional journey, Kolding School of Design found itself transitioning from a traditional design school into a full-fledged design university. The Danish institution, known for its hands-on approach to education and strong industry collaborations, needed a visual identity that could reflect this evolution while maintaining its distinctive character. Manyone, a global strategic design consultancy, approached the rebrand as part of a comprehensive transformation strategy encompassing physical renovations, digital overhaul, and a renewed educational framework. As the school was at such a crucial juncture, explains Brand Experience Director Anders Rasmussen, “the new identity had to align with this shift while ensuring that Kolding remained at the forefront of design education in Denmark and internationally.” To guide their strategy, they undertook an extensive analysis of both local and international peer institutions, examining how leading design universities present themselves. This external perspective was complemented by internal workshops with students, faculty, and stakeholders to uncover what makes the school distinctive.