The Designers: Pentagram’s Alice Sherwin on why “everything starts with writing” in her practice

Our interview series, The Designers, delves deep into the world’s leading design studios through in-depth conversations with the individuals who make them tick. In our 44th instalment, we’re diving into the design world of Alice Sherwin, a senior designer at Pentagram, London, who wears several creative hats with ease. After a winding road into the industry, she’s been busy bringing brands to life in Luke Powell and Jody Hudson-Powell’s team, such as the momentous Channel 4 revamp. Beyond the studio, she also tells us about her exploratory creative and editorial endeavours with partner Harry Bennett in their joint practice, Studio Ground Floor. Did we mention she writes, too? PT: Hi Alice! How have you been lately? AS: Hi Poppy! Busy, but good, thank you! How’re you?