For The People's Olivia King on flexible identity systems, remote working and putting people first

Established in 2014 by a trio that used to run international studios, For The People is an Australian agency that are doing things differently as a result. Their portfolio is characterised by a multi-faceted approach to branding and how they do it is perhaps best summarised by their name; with a particular focus on caring for each other and the small details. To find out more about what they do and why they do it, we spoke to Design Director Olivia King. EM: How has the studio evolved since it started? OK: Being the first employee at For The People, it’s been interesting to see how the business has changed since day 1 to day 2332. In many ways, the studio was started as a response to the bad practices and ways of working that were prevalent in agencies at the time, and the early days of the studio were focused on trying new technologies or practices that put us closer to people and our clients. Some of these methods were great and we still use today. Others, like no titles, flat hierarchy, or agile working methods – not so much. We were crammed into a tiny terrace house in Surry Hills and the vibe was dysfunctional family meets lean, scrappy startup.