Popstar art director Nikos Georgópoulos on the launch of his galactic creative agency Marlon Tate
On the back of renowned identities for Greece’s first co-living brand and a fictitious hotel from the 50s, Greek art director Nikos Georgópoulos has launched Marlon Tate – an ambitious creative agency with offices in Athens, London, Jupiter and Mars. He will serve as its creative director alongside a team of designers and developers, while continuing his role as Head of Graphics at London-based architecture firm Pollard Thomas Edwards. With exciting projects already underway for a new urban neighbourhood and the Hellenic Institute of Architecture, we caught up with Nikos to hear about why he’s decided to start the agency, the experience so far and his hopes and plans for the future. EM: Hi Nikos! So, why was 2022 the right time to ‘officially’ launch your own agency? NG: I mean, launching my own agency, I think it was something I always had in the back of my head. It definitely grew on me as a more solid idea during the first lockdown in London especially as I was starting to attract some attention from projects like Wallis Road and the first chapter of the Time Travel branding trilogy. Like most people, I went from being crazy busy to having time to reflect on my career and what interests me. I had the opportunity to pause, recharge and then come back enlightened I hope. It felt like a coming of age film. It still feels like that tbh and I quite like it.
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.