The Edit: five projects including NB Studio’s triumphant identity for Birmingham Royal Ballet

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. The arrival of Cuban-British dance icon Carlos Acosta as Birmingham Royal Ballet’s Director has supercharged the company’s mission and desire to be bigger, bolder and braver in the global dance scene. Instilling this attitude into their brand, their identity has been triumphantly revitalised by London-based creative agency NB Studio; revolving around an emphatic wordmark that dynamically fills the width of whichever space it finds itself within. The wordmark’s impactful typeface of choice is Compacta BT while its serif supporting act, Tiempos, pays tribute to the company’s classical origins. Together with vivid colour and intense photographic treatment, the identity turns up the volume on the artistry behind ballet; aiming to take it to places it’s never been or seen before. Employment Hero is an Australian HR, payroll and people management platform, designed to make the administrative side of work easier and more rewarding for everyone. With a highly anticipated expansion into overseas markets on the horizon, they turned to Sydney-based studio Design by Twist in search of a visual and strategic realignment of their brand. The studio’s solution revolves around the concept of bringing the ‘hero’ to life; working with artist Alec Doherty to create a charming brand character that acts as an advocate for better employment. In order to let this character shine, the accompanying graphic language is kept intentionally clean and straightforward, with soft colours and friendly sans serif typography playing a supporting yet significant role.