Shape of Words is a printed capsule of creativity, presenting the diverse works of 30 contributors

A project of ideas, inspiration and love that has been years in the making, Shape of Words has finally taken form and is exclusively available from The Brand Identity’s store. Promising a rabbit hole of discovery, the pocket-sized tome presents a snapshot of creative perspectives and discourse in the form of essays, fictional narratives, tweets and screenshots from 30 contemporary practitioners. It is published, designed and developed by London-based creatives Emma Judd, Alice Sherwin and Harry Bennett, alongside the publication’s editors, Open Practice (Katie Evans and Gabriela Matuszyk). We spoke to Judd, Sherwin and Bennett about the development and execution of the project. PT: Where did the idea for Shape of Words – and its name – come from? EJ: We had the initial idea back when we were all studying together. Whilst the visual work of the creatives we were around was often celebrated, the insightful thoughts, weird processes and interesting concepts behind their work were often forgotten about. We wanted to create a platform where these ideas could be documented and shared.