Studio Furore’s identity for restaurant Schulhaus Tirol playfully blends heritage and modernity

Located in Austria’s picturesque Ziller Valley, Schulhaus Tirol is a restaurant renowned for its creative interpretation of Tyrolean cuisine. Run by the Geisler family, the restaurant boasts authenticity and a dedication to high standards that not only stands out from noise but speaks to today’s sophisticated tourist. With this in mind, Graz-based Studio Furore provided an identity system in line with the creative and unconventional spirit of the restaurant; uniting heritage and modernity to showcase Schulhaus Tirol as anything but ordinary. The curved logo lockup – one of the key elements of the identity – “was inspired by the marking of an origin,” like that found on a stamp, Art Director Marie Pierer explains, “to express not only the long tradition of Schulhaus, but that of the Zillertal region.” Noting the timelessness of the design, “it speaks to the combination of quality, authenticity and trust that heritage brings,” she adds. The restaurant’s motto ‘Traditionally Good. Surprisingly Different,’ acts as the touchstone of the design across the board. Reflecting this ethos in the choice of typefaces, the studio opted for Boulevard LAB’s Office Times Sharp Regular and Colophon Foundry’s Selva Script Light. Explaining the decision, Pierer tells us that they matched perfectly to the motto as they “harmoniously combine heritage with boldness.”