The Edit: five projects including Casual Business’ fun and breezy packaging for Bowl Grabber

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Bowl Grabber exists to celebrate the enjoyment of drinking great wine without pomp or ceremony. Sourced by a ‘master of wine,’ the brand doesn’t care about wine etiquette, and is instead targeted to the market of laidback wine drinkers who don’t care either. Needing eye-catching packaging for their first wine, a Portuguese Alvarinho, Bowl Grabber reached out to Casual Business. The Malta-based studio designed a custom logo and font which combines with Egle Zvirblyte’s quirky illustrations and a vibrantly uplifting colour palette to create a fun and carefree identity that rebels against stuffy premium wine designs. Taking an unusual tech-driven approach, Les Vinficateurs’ labels are made with data gathered from their customers about their wines’ flavour profiles. Designed by Barcelona-based studio Atipus, the artisanal identity exudes elegance through its rich label palette and subtle golden stamping. Contemporary sans serif typography from Klim Type Foundry is balanced with custom-made, hand-drawn lettering, adding a personal touch reflective of the winemaker’s authenticity.