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US BRANDING STUDIO

The Designers: Athletics’ Boyang Xia reflects on his key industry insights and project highlights 

by Boyang XiaAthletics ·

Our interview series The Designers delves deep into the world’s leading design studios through a series of in-depth conversations with the individuals that make them tick. For the thirty-second entry into our series, we caught up with Athletics’ Boyang Xia who tells us about joining the New York studio; pursuing meaningful collaborations; and the joy of designing for his favourite Chinese writer. PT: Hey Boyang! How are you? BX: Hiya Poppy, I’m doing so well, thanks for asking. I’m a little disappointed with the amount of snow we’ve had this winter. I just came back from a walk, and the snow we had last night has already gone.

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